Carrie Potter, born in Omaha, Nebraska, earned her Masters of Business Administration and Bachelor of Business Administration degrees from The George Washington University in Washington D.C. Potter had a passion for sports and business that led her to an internship with start-up company PMG Sports & Entertainment her senior year. After graduating, she was promoted to Marketing Manager then Senior Vice President of Operations. In its first three years, the company represented seven top picks in the NBA draft. Being a woman in a male dominated industry was never intimidating to Potter. With determination and self-confidence, she knew that she could hold her own, and by the age of 23, she had negotiated her first million-dollar deal. In 2006, Potter formed The Carrie Potter Group, LLC to manage professional athletes with a focus on three key priorities: protect their earnings, invest for their future, and give back to the community. Her advisory business expanded its services and now offers financial planning and business consulting services to both small businesses and professional athletes.